Guide for Guides: Social Media Marketing (Part 2/3) with Jaimie Crawford Artwork

Guides Gone Wild

The place to come to fill your ears and minds with the stories of everyday, extraordinary women who’ll inspire you to take your outdoor adventure game to the next level. Whether you’re starting your journey from the couch or the trail head, this is the place for you.

All Episodes

Guides Gone Wild

Guide for Guides: Social Media Marketing (Part 2/3) with Jaimie Crawford

April 24, 2023 • Guides Gone Wild

And we are back - welcome to the second installment of our three part Social Media Marketing Guide for Guides, featuring Jaimie Crawford.

In Part 1, we started at the beginning, going over some foundational concepts of marketing and brand building, so if you missed that episode, you might want to go back and listen to that one first.

Today, we’ll be diving into more details, especially around that bane of many of our existences, social media. Can’t live with her sometimes, but these days it also seems like you can’t live without her, especially if you're trying to build your business presence and attract new clients online.

But how much of her do you really have to put up with? What makes a good post? What matters more, reach or engagement? What do those terms even mean? What's the point of it all? Pull on those waders, we're going in deep today!

Here are some links to helpful resources you'll hear about throughout this series:

Canva
Linktr.ee
SCORE
Jaimie’s debut on Guides Gone Wild
Jaimie’s LinkedIn
Jaimie’s personal Instagram, @jaimiexplainsitall

And before we go - special thanks to our title sponsor, Evans Notch Lodge!